I believe in stereotypes and I believe people should be judged. I really do not have time to meet everybody in the world so my strategy is simple:
1. I will use stereotypes to create my first impression of you
a. This allows me to form an opinion of you before I meet or see you
b. This allows me to not have to meet everybody in the world but allows me to have an opinion of almost everybody in the world
c. I may create my own personal stereotypes which do not agree with the commonly followed/believed stereotypes. My stereotypes are based off my previous interactions with people.
d. I will utilize as many stereotypes on one person as I can but the unique part of my system is you have 10 positive stereotypes going for you but if you have one negative stereotype which I consider a deal killer, I will not like you.
e. Many stereotypes are created based of actualities. For instance, I do often see many policemen at the donut shop. Indians are cheap.
2. I will use my personal biases to form my second opinion of you
a. This is a more personal than the stereotype and can allow me to like you despite many negative stereotypes
b. This is where Skechers come into play
I did not know much about Skechers until a couple years ago when I needed to buy a pair of shoes for my three year old daughter while we were on vacation because we lost one of her shoes. We went to a local shoe store near Dollywood and I picked out a pair of Skechers. I asked the shoe salesman about the pair and he told me that Skechers were basically for show, not for support. So I went with a pair of adidas for the same price.
.After that, I started to see ads for Skechers everywhere and it was being endorsed by the likes of Ashlee Simpson and Britney Spears and now Tori Spelling. So I really started to hate the shoe brand for no good reason. It basically is a shoe company that was marketing glitzy shoes to girls and young women so they could pretend to be athletic. 
It has been put to the test. There was a girl I went to school with who I did not particularly like, but did not dislike, but then she showed up to school with a pair of Skechers on and I immediately hated her.
Two weeks ago, I saw a nurse I liked. A true MILF. Pleasant to talk to and easy on the eyes. Then one day she showed up with Skechers on and instantly I did not like her.
It is sad but true. I hate Skechers and anyone who owns a pair.